1. Research Keywords Thoroughly

• Use tools like Etsy search bar, eRank, or Marmalead to find keywords buyers are actually searching for.
• Focus on long-tail phrases (e.g., “handmade oak cutting board” instead of just “cutting board”).

2. Optimize Product Titles

• Place the primary keyword at the beginning of your title.
• Keep titles clear, descriptive, and easy to read.
• Example: Rustic Wooden Floating Shelf – Handmade Farmhouse Wall Décor.

3. Write Compelling Descriptions

• Naturally include primary and secondary keywords.
• Break descriptions into sections: features, benefits, dimensions, materials, care instructions, and usage ideas.
• Tell a story—buyers connect emotionally with handmade products.

4. Use All 13 Tags

• Add different variations of keywords to reach multiple searches.
• Mix broad and specific tags (e.g., “wooden gift” + “personalized cutting board”).
• Avoid repeating the same phrase across all tags.

5. Optimize Categories & Attributes

• Select the most specific category available.
• Fill in every attribute field (material, size, style, occasion).
• These act like “extra keywords” and help Etsy match your item with searches.

6. Improve Image SEO

• Upload high-quality photos with natural lighting and lifestyle styling.
• Rename image files with keywords before uploading (e.g., rustic-wood-shelf.jpg).
• Add text in alt attributes where possible (e.g., “handmade walnut cutting board”).

7. Focus on Shop Sections

• Group listings into keyword-rich shop sections (e.g., “Wooden Home Décor,” “Rustic Kitchenware”).
• This improves browsing experience and reinforces keywords.

8. Keep Listings Active

• Renew or relist items regularly.
• Etsy rewards active shops in search placement.

9. Encourage Reviews

• Positive reviews improve trust and rankings.
• Politely ask customers for feedback in follow-up messages or packaging inserts.

10. Monitor Competitors

• Study high-ranking listings in your niche.
• Note their keywords, photos, and pricing strategies, then adapt without copying.

11. Drive External Traffic

• Promote your shop on Pinterest, Instagram, and blogs.
• More traffic signals Etsy that your products are in demand, improving visibility.

12. Track & Adjust Using Analytics

• Use Etsy Shop Stats to see which keywords bring traffic.
• Double down on keywords that convert, and replace underperforming ones.

Best Wishes,

Alexander